Charles Chocolate case Essay Example for Free

Charles Chocolate font EssayTraelene beals 9am Friday First, a formal case analysis This should be written in a backup style format using short paragraphs and sentences, self-explanatory headings, and any figures/tables that would facilitate reading. Reports are to be no longer than 2000 words (excluding appendices Issues to be addressed No measures of productivity or efficiaency in the plant- no government agency of telling if the plant was doing a good job. Difficult demand forcasting due to seasonality of sales. 2 new stores had ok type sales. trump out clients of Wholesale sales changed focus on cheaper items and also own products. sales agents could be fired with 90 days notice. Other parts of US havent heard of us. Of the 221 in large quantities customers purchase just $1000 worth of products. Other 125 purchase between 1000 and 2000 per year. Sales agents, dont know how to represent the all products. Speculating future orders from wholesale clients to customize box es and logos-waste of capital. 60% of the gibe online/ telephone set orders were from existing customers. Online sales havent grown orders processed within 3-4 days. Why get off internationaly(only 5%)Antartica Really Summer problem at Sandwich heaven why did staff bring out?How to get new staff in this tight labour market. Marketing service old forge Undefined Target market? Packaging ? (tourists publicatins, seasonal print media and radio spots) How to increase awareness without diluting the brand. leverage on solid search engine raankings to promote online sales Basic website, reminder service to customers-good/ problematic? Sales agents dint provide links to top accounts. Companies revenues had grown because of Sandwich heaven(franchising) High reliability on tourism. merged gift marketing 25% discount market was good Explore boston ? ice drub salesIncrease retail penetration? Acquire a niche chocolate company? What about(predicate) the tradiotnal brand name? Inter nal capacity? Relocate factory? Background Charles produced high-quality, hand wrapped chocolates, Portland creams. Best quality, many loyal customers across the world. Huge factory(24000 sq foot)-owned-. Only 75 retail and 35 production employees, 20 in management. Working hours 7am-4pm(each day). Leverage long shelf life Wholesale production required previous(predicate) planning and online sales required late production Production planning was completed by data distortions arising from out-of stock and over stock issues. out of stock-over production killed the pricing by discount pricing. Special orders adjust the whole order on a stand still Retail stores provided 50% of sales. Wholesale had 30% of sales Charles is just used as an add on product. Online and phone online 4% of total sales. phone is 6% of total sales60% of all these orders were from regular orders.. Avg sales $138 by phone and $91 from websiteHigh growth industry Sandwich heaven 10% of sales Industry Hi gh demand for organic/ false chocolate- anti oxidant properties.